AfriverseAfriverse Ads
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Africa's #1 People-First Ad Network

Reach people ready to buy with Afriverse Ads

With millions of monthly active users across the Afriverse network, and 90% who trust the platform to discover new products and brands, Afriverse Ads turns interest into real sales for your business.

Afriverse Ads · Live
Impressions
2.4M
Clicks
48.2K
CTR
2.1%
Spend
₦182K
Lagos Fashion Week● Active
AfriBaby Campaign● Active

The #1 platform for African product conversations3

51%

of African online consumers say community-driven reviews influence their purchase decisions.

+46%

Ad viewers are more likely to purchase a product they first discovered on Afriverse.

27%

of Afriverse users are more likely to buy a product than users on other social platforms.

2.5×

Customers who discover brands on Afriverse spend 2.5× more than other social ad audiences.

Every topic and every demographic is on Afriverse

Whether the topic is fintech, machine learning, personal finance, makeup addiction, African food, small businesses, or government jobs — the conversation is on Afriverse. There's a community for every African niche.

50k+
active communities

Afriverse Community Feed

Best fintech apps in Lagos 2026?

42 replies · Trending

Anyone tried AfriBaby organic diapers?

18 replies · Trending

Honest review: XYZ skin cream

67 replies · Trending

Sponsored

Lagos Fashion Week — Shop Now

Discover Africa's finest designers

85%
agree people post things
that are honest and truthful

People come to Afriverse for answers

Afriverse users seek information before they buy — they ask their community, research products, and share experiences. That's the intent signal your ads need. You're not interrupting; you're becoming part of the conversation.

Start reaching buyers →

Afriverse conversations drive decisions

It's simple: Afriverse users trust their community. 90% of users read Afriverse to learn about new products and brands. Furthermore, Afriverse users are more likely to be brand advocates — they recommend products they buy, which means more referrals for your business.

90%

of users trust Afriverse to learn about new products and brands

See how advertisers of all sizes achieve success with Afriverse Ads.

84%
higher ROAS vs other comparable social channels
AfriBaby

"Afriverse gives us a unique opportunity to appear where customers are actively researching the parenting journey. We were able to scale our DPA campaign month on month and update promos and offerings seamlessly."

Chidi Okafor, CMO · AfriBaby

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3.2×
return on ad spend in the first 60 days
Lagos Style Co.

"We targeted Nigerian fashion lovers and saw results within the first week. Afriverse audiences are engaged, authentic, and ready to buy. It's unlike any other channel we've used."

Amaka Eze, Founder · Lagos Style Co.

Read case study →
+127%
increase in app installs month-over-month
FinTechNG

"Our cost per install on Afriverse was 40% lower than on mainstream social platforms. The community trusts peer recommendations, and our ads fit naturally into that environment."

Emeka Nwosu, Growth Lead · FinTechNG

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Get free 1:1 guidance and hands-on help from an Afriverse Ads expert

Our team of African advertising specialists will help you craft campaigns that resonate with your target audience and drive real results.

Speak with an Expert
Ad Formats

Create ads customers won't scroll past

Make your brand always pop up or join the conversation seamlessly with Afriverse Ads — built to look like they belong here.

Best for: Brand awareness and reach, traffic

Free-form Ads

Built for engagement and to give you full control over visuals, titles, and CTA to promote your brand. We're totally native to Afriverse and your business.

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Afriverse•••
Sponsored
2.4M impr.₦182K spend

Lagos Fashion Week 2026

Discover the best of African fashion

Shop Now →
Lagos Business Hub
Tech in Africa
🔔👤

Go big with 3 special Afriverse ad types that make you #1

Get Started with Help

For what Afriverse is most known for — the most popular threads, pages, and communities — these ad types put you at the very top.

🏆

Total brand immersion with a Category Takeover

Get a full day of exposure across the three Afriverse placement tiers. The formats showcase your brand across the most popular threads, pages, and communities on the platform.

Learn More →
🎯

Targeted exposure with a Category Sponsorship

Target your audience at scale with a Category Sponsorship — automatically in the top category most aligned with your brand. The perfect way to own your niche.

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Unique ad impressions with First View

Be the top trend across all of Afriverse. First View is the most visible inventory on the platform — guaranteeing you the first online ad impression each day.

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Ad Types Comparison

Compare Afriverse ad types for your next campaign

Get the download on all specs, best formats based on your goals, and more.

Image Ads

Video Ads

Placement
In-feed on mobile & desktop, optional right-rail on desktop
In-feed on mobile & desktop; shown in conversation feed on desktop
Creative asset
JPEG/PNG ≤ 10 MB, 1:1 to 16:9, 600 × 628 px
MP4/MOV, 1:1, 4:5 or 9:16, 5–60 s, up to 1 GB
Recommended objectives
Awareness, Traffic, Conversions
Awareness, Traffic, App Install, Conversions
Billing / bid types
CPM or CPC
CPM or CPC (also CPV)
Ideal funnel stage
Top / Mid / Bottom
Top / Mid
Stand-out strengths
Fast to launch, lower production cost, broad reach
Highest recall & storytelling power; auto-play grabs attention
Key limitations
Static visuals may limit deep engagement
Larger files; may require video production resources

Schedule a free 1:1 call with an Afriverse expert to launch your first campaign

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Frequently asked Afriverse Ads questions

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Learn more about how Afriverse Ads work

🎓

Afriverse Ads Certification

Become an Afriverse Ads pro in as little as two hours. Learn everything about using Afriverse Ads to serve customers at every stage of their journey.

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🎨

Afriverse Ads creative best practices

What makes great creatives that get results? Learn about ad types, specs, and HD-quality inspiration from brands across Africa.

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🗺️

Take the Afriverse ad type quiz

Not sure what campaign to launch? A personalized quiz helps you pick the perfect starting point on your advertising journey.

Take the Quiz →